Excellent article! I too agree that EAv can drive real world results as long as the missions are simple, as the article points out. When I see a laundry list of items to complete I’m hit’n the Missions button to grab another one. Keep it smart and simple.
As for EAv’s platform, and any platform for that matter, there will always be gamers, cheaters, and hacks. It’s unfortunate but a necessary evil to keep the creators busy and engaged..
Troy Media has published a new article about Empire Avenue on its site. The article features info, stories and opinions from Robert Lavigne and focuses specifically on the real-world results missions can produce for businesses. It also talks about what Tim Gorree has accomplished for Nokia through Empire Avenue.
It’s great to hear more examples of how EAv is more than a game and helping organizations achieve their goals!
Hopefully, EAv will start to Communicate “Social Media Rocket Fuel” themselves more often, and work on the issues that so often limit the success of missions like mission cheating and cumbersome communities which make it difficult to target missions to specific niches.
What do you think of the article? What do you think of the effectiveness of Empire Avenue to produce real world business results?