Another great article Anna! People forget top management is pre-occupied running a business and may know ‘about’ social media, let alone ‘internal’ social media, but probably don’t understand it. Time and resources are a major factor. Adding a little “Magic”, as you so eloquently write, may be the bridge top executives need to either get involved or delegate the necessary resources… :-))
Do your CEO and his closest crew say no to internal social media? What’s the reason? Well, it sounds differently in different corporations or depending on who you speak to, but a common answer when management don’t want to engage is this:
“We don’t want people to throw away valuable work hours by chatting, irrelevant status up-dating and God-knows-what non work related stuff. And, by the way, social media is probably just a passing fad. So, just let us ignore it.”
Ok, who can (or dare) argue? In a way it’s true: Only God-knows-what will happen. It can, as Cinderella says, be frightfully dull, and-and-and boring, and-and completely… (and here it comes): Completely wonderful.
What Would Cinderella Do?
If you want that internal social media-thing to happen in your company, your mission is to bring top management some magic.
Often, negative responses to…
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