I definitely agree with this recommendation. Having a progress bar with rewards along the way would go a long way toward keeping people interested. And yes, information in moderation is the best approach. Thanks for sharing Paul!
When new someone first signs up for Empire Avenue, they are asked to complete a simple sign-up form, then “Select Interest” and after that they are thrown on to a very confusing page of buttons and profiles and left to fend for themselves (have a look.)
It’s no wonder that many new users never get beyond this point.
Empire Avenue could do a much better job helping new users get acquainted by walking them through an orientation process.
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